# 1 - Highest quality fabrics .
To provide the highest quality bedding essentials, we started with extensive research. Analyzing and comparing the qualities of different fabrics, we found materials that feel great to dive into and look good in a contemporary home. We know you’ll be impressed with the result.
# 2 - Crafted by leading factories.
Months on the road and counting. To ensure the quality of each item, we have partnered with companies that are leaders in their spheres in Portugal, Turkey, Japan and Lincolnshire in the U.K; countries with rich heritage in textile manufacturing. Each with a track record of quality craftsmanship, our partners have been producing for major high street retailers for centuries.
# 3 - Bundled for savings & convenience.
Our mission is to make the shopping process for bedding simpler and more accessible. Different from other retailers, we pass savings onto you in two unique ways.
# 3.1 We eliminated all middlemen, and thus the retail mark-up. We ship directly from the factory to your door, generating savings up to 50%.
# 3.2 By operating purely online, we can further squeeze our margins when you buy bundles. Unlike high-street retailers, our costs as a business do not multiply the more items you buy. So you save more when you shop more.